Bill Gannon is a digital strategist and executive who has led editorial and product development teams at some of the most iconic digital brands in the world. He has served as an Executive Editor at First Look Media since January of 2014 where his responsibilities include Audience Development & Social Engagement initiatives and reported.ly.
Prior to joining First Look Media, he served as the Editor of Time Inc.’s Entertainment Weekly Digital brand where he launched new initiatives on responsive mobile platforms, video, social engagement, new brand extensions and new content verticals. Among the many accolades achieved during his tenure, EW.com earned Ad Age’s Media Vanguard Award, Min’s 2013 Digital Team of the Year ,and was a finalist for the National Magazine Award in 2012.
Prior to joining Time Inc., he was the Director of Digital Media for Lucasfilm Ltd., where he was responsible for all digital strategy and operations for a range of initiatives including new digital user experiences, e-commerce, and marketing initiatives supporting the global Star Wars franchise, LucasArts Games, the launch of a new animated Star Wars TV series, and a new Indiana Jones theatrical film. From 2003 to 2007 he served as the Sr. Editorial Director & Managing Editor of Yahoo Inc., where his duties including managing content programming for the Yahoo Front Page, news aggregation within Yahoo News, and a range of editorial strategy and operations across the Internet portal.
Prior to joining Yahoo, he was the Editorial Director & Managing Editor at Financial Engines Inc. Prior to joining Financial Engines he was a journalist who worked at several newspapers as a reporter. A recipient of the John S. Knight Fellowship at Stanford University in 1997, Bill has served as an adjunct faculty member of the University of California-Berkeley Graduate School of Journalism. He has previously served on the boards of the Knight Digital Media Center, and New Voices – JLab, The Institute for Interactive Journalism.